Your SaaS product gets traffic.
We make it convert.
Olive 8 Group applies Amazon-proven experimentation frameworks to SaaS funnels — turning trial users into paying customers and free plans into expanding ARR.
You're spending to acquire users.
But your funnel is leaking revenue.
High CAC, Low Payback
Your customer acquisition cost keeps climbing, but trial-to-paid conversion stays flat. Every percentage point you're losing in the funnel is compounding into wasted ad spend.
Flat Trial-to-Paid Rates
Users sign up, explore for a day, then vanish. Your onboarding flow isn't activating them fast enough to experience your product's core value before the trial window closes.
Guesswork Over Data
Your team ships redesigns based on opinions, not evidence. Without a rigorous experimentation framework, you can't separate changes that drive revenue from those that just feel right.
Every change is a hypothesis.
Every hypothesis gets tested.
Adapted from the experimentation culture at Amazon, our Weblab framework treats your SaaS funnel as a controlled environment where nothing ships without proof of impact.
Data Triangulation Audit
We cross-reference quantitative metrics (analytics, funnel drop-off), qualitative insights (heatmaps, session recordings, user surveys), and competitive intelligence to identify the real bottlenecks — not just the obvious ones.
Hypothesis Prioritization
Every identified opportunity becomes a ranked hypothesis scored by expected impact, confidence level, and implementation effort. You'll know exactly where the biggest revenue levers are before a single pixel changes.
Controlled Experimentation
We run statistically valid A/B and multivariate tests across your SaaS funnel — from landing pages and pricing pages to onboarding flows and upgrade modals. Only proven winners get deployed.
Compound & Scale
Winning experiments feed the next round of hypotheses. Over time, small validated gains compound into transformational growth — the same engine that powers optimization at the world's largest SaaS companies.
Full-funnel optimization built for recurring revenue
▲ Trial-to-Paid Optimization
Maximize the conversion rate from free trial or freemium users to paying subscribers.
- Onboarding flow analysis and redesign
- Activation metric identification
- In-app messaging and nudge optimization
- Paywall and upgrade prompt testing
● SaaS Landing Page CRO
Turn paid and organic traffic into qualified signups with landing pages engineered to convert.
- Value proposition clarity testing
- Social proof and trust signal placement
- Form optimization and friction reduction
- Pricing page layout experiments
◆ Expansion Revenue Optimization
Increase net revenue retention by optimizing upsell, cross-sell, and plan upgrade paths.
- Usage-based upgrade trigger analysis
- Feature gating strategy testing
- Annual plan conversion optimization
- Churn-point intervention design
The metrics that matter for recurring revenue
Built by an ex-Amazon PM who ran 200+ experiments at scale
Bruna Priolli spent nearly four years as a Senior Product Manager at Amazon, where she designed and validated over 200 controlled experiments using Amazon's Weblab platform. She brought that same precision to Olive 8 Group — a CRO consultancy that applies enterprise-grade experimentation to SaaS companies ready to stop guessing and start compounding growth.
"Most agencies guess. We experiment. Every optimization we ship has been proven to drive revenue — because we don't permanently change anything that hasn't won a controlled test."— Bruna Priolli, Founder & Digital Growth Consultant
SaaS CRO — what to expect
Stop leaving recurring revenue
on the table
Apply for a free SaaS funnel review. We'll identify your three biggest conversion levers and show you exactly where the revenue is hiding.
Apply for Your Free Funnel Review